BrandTax — Namespace Intelligence

BrandTax maps the competitive landscape of any namespace — revealing how many companies share a name, who holds the strongest position, and the strategic cost for everyone else.

What is a namespace?

A namespace is every company, product, and domain competing for the same brand name. When several businesses share a name, one of them holds the strongest position (usually the exact-match .com) and every other claimant pays an ongoing cost in lost traffic, misdirected email, customer confusion, and weakened trust. BrandTax measures that cost.

The BrandTax Score

The BrandTax Score is a 0–100 friction score capturing how much a company's domain choice works against its brand, measured across six dimensions: Brand-Domain Fit, Recall & Navigation, Trust Perception, Operational Risk, Upgrade Pressure, and Search Discovery. A lower score means less friction.

Explore

• Namespace Explorer — browse analyzed namespaces and see who competes for each name.
• BrandTax Score calculator — calculate the friction score for any domain.
• Research & Methodology — the data and research behind the scoring model.
• Namespace Audit — bespoke, human-authored analysis of your current domain strategy.